Brady was born in New York. By 1844, he had his own photography studio in New York, and by 1845, Brady began to exhibit his portraits of famous Americans. Brady’s early images were daguerrotypes, and he won many awards for his work; in the 1850s ambrotype photography became popular, which gave way to the albumen print, a paper photograph produced from large glass negatives most commonly used in the American Civil War photography. In 1859, Parisian photographer popularized the carte de visite and these small pictures (the size of a visiting card) rapidly became a popular novelty as thousands of these images were created and sold in the United States and Europe.

In 1856 Brady created the first modern advertisement when he placed an ad in the New York Herald paper offering to produce “photographs, ambrotypes and daguerreotypes.” His ads were the first whose typeface and fonts were distinct from the text of the publication and from that of other advertisements.